These newsletter examples are more than eye candy - they contain valuable tricks of the trade and proven tactics that work. That’s why we’ve compiled 15 of the best of the best newsletter examples to reference when your brand needs a boost. When you’re creating new email content on the daily, it’s easy to lose sight of your creativity.
While other marketing tactics go out of vogue, it begs the question: why have newsletters stood the test of time? Well, newsletters keep subscribers informed about your business or product without being overly “salesy.” They give subscribers the agency to engage with your business on their terms.īut there’s one condition…your email newsletter content needs to stay fresh, competitive, and original to keep readers from hitting that dreaded “Unsubscribe” button. Between sharing news, making announcements, and nurturing relationships with your customers, newsletters can be molded into just about anything. Your email newsletter is one of your most powerful marketing channels. This article includes content originally published on the GoDaddy blog by Emma Wilhelm. Now that you know the best way to format your images for email newsletters, get out there and create your next email marketing campaign! Remember that sizing an image from large to small is always preferable to stretching a small image to larger dimensions to avoid pixelation and distortion.Įditor’s note: Need more in-depth information on using images effectively in your email marketing campaigns? Our detailed email marketing guide is the perfect place to start. In general, if you adjust your image dimensions to 590px ( for banners) or 530px width ( for everything else), the image file size will take care of itself. We’ve tested image and email displays in many different email clients and inboxes - these sizes help your emails look beautiful everywhere. These are the maximum widths an image will display in your email newsletter. Image width: 590px for a banner image and 530px for all other images As long as you stick to the three file types above, your email marketing program will love you and so will your readers.īack to top 3. Some more advanced image editors may offer more image file options. Most images that you’ll want to include in your email newsletter already come in one of these formats.
#Best email newsletters how to
Related: How to optimize images for the webīack to top 2. You want to keep your emails light and easy for people to open.Īre you having issues getting your image to be less than 1MB? Online tools like CompressJPEG can help you to decrease the overall file size quickly. Keeping your file size small helps your emails load quickly in a wide range of environments.Īnything too big will take forever to process, and will bog down your email when it is being sent and opened. Your readers view your email newsletters through all different types of internet connections and devices. File size: Less than 1MB (under 150kb is the ultimate) Related: 10 best practices for picture editingġ. If you follow the guidelines in this article, whatever email marketing solution you use, the images should load quickly. GoDaddy Email Marketing can handle a wide range of image formats and sizes, so these tips really take your readers’ inbox needs into consideration. With images, keep in mind that the file size of the image significantly impacts how long it takes for an image to show up in an inbox. We’ll take a closer look at each point below.
3 guidelines for effective image sizes for email newsletters With images, it’s better to under-do than overdo. Do the images draw your eye to the right spot? Is the email too busy? Too bland? Descriptive? Ask yourself how the email feels. Send tests to yourself and look at the mailing in your inbox. There isn’t a prescription to follow for the quantity or types of images to include in your email, so you’ll have to trust your gut - or enlist friends whose guts you trust. In short, images in email newsletters tell the story.